My name is Jesse, owner of JMF Media, a digital media and publishing company that builds and operates online media properties. The focus is on creating evergreen content designed for long-term discovery, adaptability, and sustained audience engagement.

In practical terms, an online property might be a website with hundreds or thousands of searchable pages, or a YouTube channel with a large library of searchable and suggested videos. Each individual piece can attract attention on its own, and together they compound. The people who view this content are shown advertisements, so the model is essentially renting out advertising space. It’s a simple concept at a high level, often a numbers game, but difficult to execute well in practice.

Compare owning one of these evergreen digital assets to owning a rental property in a town where people are always moving in and out. No matter the year, someone will always be looking for a two-bedroom, two-bath apartment in the right location. The demand is pretty steady and predictable, and often seasonal.

The difference is that a two-bedroom, two-bath unit will almost always remain a two-bedroom, two-bath. An online property, by contrast, has the potential to grow to the equivalent of a twenty-bedroom, twenty-bath or more, with the monthly rent scaling alongside it.

While the rent on a physical unit can usually be increased slowly over the years, the growth an online property can achieve is often staggering in comparison. But with that kind of upside comes more volatility. Collecting a consistent rent from a physical unit is much more dependable. While a media property, whether it’s a content website or a YouTube channel, is far less reliable for most people in comparison.

Because of that, JMF operates with a very small team and, at times, is a one-person show (me). I sometimes work with a limited network of external contributors, but overall strategy, publishing direction, and platform management remain tightly controlled. This lean structure has allowed the business to continue operating through repeated Google algorithm updates and ongoing shifts across major content distribution platforms.

I have over 15 years of experience working with WordPress-based websites, with a primary emphasis on organic growth, content systems, and long-term site stability. The platforms are monetized primarily through advertising and select brand partnerships.

I am not taking inquiries at this time, and I am not taking on new clients.